Why your website is no longer the first stop for prospective clients and how to adapt your digital strategy.
The way prospective clients find and choose professional service providers has fundamentally changed.
Between AI-generated answers, Google's evolving search experience, voice search, online reviews, map results, and the decline of traditional directories, the journey from "I need a lawyer" to "I'm calling this firm" looks dramatically different than it did even one year ago.
Yet many firms are still investing in websites, content, and directories built for how search worked in 2022, not how clients are making decisions in 2026.
In this session, we will break down what is actually happening when someone searches for legal help today. We'll explore how Search Engine Optimization (SEO), Answer Engine Optimization (AEO), local search, online authority, and AI-powered discovery tools like OpenAI's ChatGPT, Google AI Overviews, and Perplexity AI are influencing which firms get seen, trusted, and contacted — and which firms never make the shortlist.
Attendees will leave with a clear understanding of where their next client is actually coming from, what digital signals influence trust before first contact, and where their firm may be invisible without realizing it.
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1 activity • 1 videos • duration: 53m
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community.To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
Founder and President of SocialEyes Communications
Marly Broudie is the proud owner of SocialEyes Communications, a leading digital marketing and business development firm specializing in working with lawyers, law firms, and other professional service providers. Marly has spent the last decade working in the field of digital marketing and business development. Throughout her career, she has had the privilege of working with numerous lawyers and firms, gaining valuable insights into the unique challenges and opportunities they face in today’s digital age. As the founder of SocialEyes, she has successfully collaborated with legal professionals to develop tailored strategies for enhancing their online visibility, reputation management, and client acquisition. Marly has provided training sessions at various law firms and has authored several articles on relevant topics in the legal marketing area.
