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Persuasion – The Art of Communication

All communication is persuasion! This course teaches you to communicate well and persuade effectively.

Created byBigger Brainsworkspace_premiumBest Instructor
IntermediateUpdated Jan 3, 2025

What You'll Learn

  • check_circleDescribe the relationship between Persuasion and Communication
  • check_circleDiscuss the elements of Persuasion
  • check_circleIdentify the use of Framing in communication

About This Course

Learn to communicate well and persuade effectively!

Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.

There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying.

Course Content

1 activity • 11 videos • duration: 1h 21m

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Section 111 videos • 1 quiz • 1.4 hours
  • videocamThe Core of Communication
    Duration 5:24
  • videocamUnderstanding the Persuastion Situation
    Duration 9:32
  • videocamEssential Elements of Persuasion
    Duration 6:19
  • videocamLogical Data
    Duration 5:21
  • videocamReputation and Character
    Duration 8:32
  • videocamEmotional or Passionate Appeals
    Duration 6:24
  • videocamRecognizing the Different Elements
    Duration 8:13
  • videocamNeuro-Linguistic Programming Part 1
    Duration 11:34
  • videocamNeuro-Linguistic Programming Part 2
    Duration 6:45
  • videocamFraming
    Duration 4:14
  • videocamOther Tips
    Duration 9:28
  • quizKnowledge Check

Your Instructor

Bigger Brains

Powering Productivity, One Brain at a Time!

menu_book105 courses
star3,390 reviews

Combining TV-style video production with modern graphics and animation, Bigger Brains courses are popular with both learners and training professionals around the world. Our top teachers and subject matter experts have real-world experience and create the most realistic and comprehensive training courses possible. Bigger Brains courses are built in a unique “Teacher/Learner” style, featuring two people on camera to recreate some of the interactivity and physiological benefits of classroom training, including dialogue, humor, and practical use case examples. This Uniquely Engaging™ video-based format is more enjoyable and more effective than traditional eLearning formats.

Credit Information

What Students Are Saying

4.4 out of 5
Student's Choice
11 reviews
  • SH
    Sheila H.
    starstarstarstarstar

    The presentation was well laid out, in chunks and loved the format of the presenter talking to just one other person (who represented the audience). Well done!

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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